Catalog Choice just came across my inbox. It's an easy, free service that allows you to decline unsolicited catalogs, reducing the number of catalogs in your mailbox and the number of trees that get sent to the paper mill. I've already signed up to decline the mega-catalogs that I get in the mail. In a lot of cases, I'd rather just look up the info online, anyway.
Let's hear it for being paperless! Yay no paper!